Stranger Things - "Stranger Things THE EXPERIENCE" (PSVR Playthrough) Through a Marketing Partnership, the experience debuted at GameCom in Berlin 2017 as part of PSVR dedicated consumer activation. Credit: Producer/Director/Writer Stranger Things - Stranger Things - "Stranger Things: THE EXPERIENCE" (Youtube 360) Credit: Producer/Director/Writer Stranger Things - "Stranger Things: THE EXPERIENCE" Publicity Featurette designed to assist in the introduction of the then-unknown cast and promote the VR experience, which would introduce/tease the mystery, terror and fun of the series. Through a partnership with Netflix Social Channels, this asset debuted in tandem with the Youtube 360 experience, leveraging both assets to drive engagement and impact through the other. Credit: Producer Stranger Things - Pre-Launch Publicity/Marketing Featurette designed as the "First Look" / Tease Introduction of Eleven. Debuted editorially through press and Netflix Social Channels. Stranger Things - Pre-Launch Publicity/Marketing Featurette designed to introduce The Duffer Bros as visionaries behind the show and tease The Demegorgon as a creature unlike anything audiences had seen before. Debuted editorially through press and Netflix Social Channels. Credit: Producer Stranger Things - Pre-Launch Publicity/Marketing Featurette designed to introduce The Duffer Bros. as the visionaries behind the series as well as tease the scares and fun of the show. Debuted editorially through press and Netflix Social Channels. Credit: Producer Stranger Things -

Stranger Things

Netflix Original Series STRANGER THINGS (2016) Created by The Duffer Brothers, starring Millie Bobby Brown, Finn Wolfhard, Caleb McLaughlin, Noah Schnapp, Sadie Sink, Gaten Matarazzo, Joe Keary, Nathalie Dyer, Winona Ryder, David Harbour

Global Creative Content Lead

For the first Season of Stranger Things, the Global 360 Campaign required Publicity and Marketing Content that would attract and immerse audiences in the unique, nostalgia-soaked, fun and terrifying world of the series as well as introduce Eleven as the iconic, lynchpin character the show would pivot around. 

As Global Creative Content Lead, Developed and Produced a full suite of Pre and Post-Launch Global assets for use in the paid Marketing, Publicity/Editorial Campaign as well as the Global Netflix Social Channels.

Central to the campaign was the first-ever Netflix VR asset "The Stranger Things Experience", an Emmy-Nominated immersive Virtual Reality Experience that reached Global Press andConsumers through Press Activations, Comicon, Partnerships with PSVR/Samsung and Youtube. With over 13m+ global views and counting on the TY asset alone, it continues to delight and drive Global conversation five years after its debut.