Bright - Pre-Lauch Publicity/Marketing Featurette designed to excite Will Smith and co-star Joel Edgerton fans introduce the odd-couple relationship between the two main characters. Bright - Post-Lauch Publicity Featurette designed to entice and introduce audiences to the unique and exciting world of Bright. Bright - Pre-LaunchPublicity/Marketing BTS Video showcasing the blockbuster-level action and scale of the film. Also, highlighting A-list talent Will Smith and his return to the action that fans know and love. Bright - First Look Photography Bright - First Look Photography Bright - First Look Photography Bright - Publicity Still/Photography Bright - Publicity Still/Photography Bright - Publicity Still/Photography Bright - Publicity Still/Photography Bright - Publicity Still/Photography Bright - Publicity Still/Photography Bright - Publicity Still/Photography Bright - Publicity Still/Photography Bright - Publicity Still/Photography Bright - Publicity Still/Photography Bright - Key Art - In partnership with Marketing, Unit Photography was used to create Hero Key Art for the Campaign Bright - Key Art - In partnership with Marketing, Unit Photography was used to create Hero Key Art for the Campaign Bright - Los Angeles World Premiere Event Photography Bright - Publicity Featurette highlighting London Premiere Event. In partnership/collaboration with UK Creative Content and Photo Team Bright - Tokyo Premiere Event Photography Bright - Tokyo Premiere Event Photography Bright - Glam/Editorial Photo Shoot: Lucy Fry - Developed, Produced and Directed Photo Shoot

Bright

Netflix Feature Film BRIGHT (2017) Directed by David Ayers. Starring Will Smith, Joel Edgerton, Noomi Rapace and Édgar Ramirez. 

Global Creative Content and Photo Lead

Global Creative Content Lead: As Netflix's biggest film at the time, the Marketing and Publicity campaign for Bright needed to establish the star-power, scale, scope and unique world of film across it's Publicity and Marketing Assets. 

Creative and Strategic Partner to Title Marketing as part of 360 Global Campaign, developed and executed the Publicity AV and Photography Campaign, managing on-set photo capture, First Looks, BTS and Marketing Featurettes from Pre-Production through the Global Premiere and Publicity Press Tour in the US, Europe and Asia.

At launch Bright was one of the most viewed titles in Netflix history